Cher is a music legend who fronts the Balmain Blaze bag campaign. She appeared at Balmain’s spring show in Paris in September. An directed advertisements for fall-winter season 2022, featuring her as a science-fiction goddess.
An Le’s Fall/Winter 2020 Campaign for the Balmain Blaze Handbag
Cher wore the catsuit designed by Olivier Rousteing for her in the fashion show and continues to do so in the images and film. The Blaze bag is made up of zippers and hardware that gives the appearance that it’s armor.
As I told my team, these bags were key elements of bold entrances. These designs remind me of the shields worn by fearless heroes of my childhood. I love how our Balmain Blaze adds an invincible feeling to every outfit.
Michail Pellet, and Victoria Pagon are in charge of the artistic direction for the campaign. NowOpen TV, and Olimpic are both responsible for visual effects. Serena Radaelli takes care of the hair and Francesca Tolot does the makeup.
